Need Capital? Start Thinking Like a Capital Provider

Understanding what investors are looking for, how they think, and how best to engage them is the proven path to success.

Very few people were born into this world great at raising investor capital. Unfortunately, however, investors both expect and demand that Founders excel at the task of raising capital. The problem is that very few Founders think like an investor, or even know how to.

Oftentimes, Founders simply lack the necessary investment expertise to effectively position the business for investors. In most cases, this leads to a lengthy, unorganized capital process – wasting significant time and investor money.

Your NameJune 12, 2025

Scale-Stage Entrepreneurs Increasingly Must Navigate Both Venture Capital and Private Equity Expectations

Challenging Funding Markets Precipitating a Change in Growth Strategy

To put it mildly, the last few years have been challenging ones for both the venture capital and private equity funding markets. Companies that raised capital in 2020 and 2021 often did so at a favorable valuation, and with the expectation that they could tap additional rounds of funding a year or so down the line. As we have all discovered, that has not necessarily been the case.

Your NameSeptember 19, 2024

Capturing Investor Attention Formula: SCIENCE + ART = CAPITAL

Good ideas get a first meeting. Good ideas paired to a good business get funding.

Generally speaking, investors will NOT beat a path to your door. The truth is your greatest competition is indifference and lack of understanding. Investors see interesting investments - every day, every week, every month, for the entire year.

Your NameOctober 5, 2022

Investors Want to Fund Execution, Not Exploration

The age-old question - What are investors really looking for?

Entrepreneurs often don’t really know what investors want, and investors don’t often share what they are looking for. Let’s end the confusion here and now. Investors want to fund ‘Execution, not Exploration.’ If there was one principle about understanding investor behavior that I would emphasize with growth-stage companies it is this one.

Your NameDecember 9, 2021

Capital is Grown, Not Raised

The market competition for investment capital is now more crowded than it has ever been at any time in the past. More companies are raising capital. More funds are raising capital. The noise level is deafening. Capturing the attention of potential investors is harder than ever. This applies to Venture Capital funds, Private Equity funds, and any company raising investment capital, at any stage. What can a company or a fund do to set themselves apart in this competitive landscape?

Your NameFebruary 18, 2021

Want More Investment Capital? Improve Your Brand. Here's How.

Proper investment and brand positioning is so important in today’s investing marketplace. The marketplace is crowded with opportunities all clamoring for investor attention. This is why our services have been in such high demand with this community. While this article is primarily directed toward the PE and VC communities, it is also applicable to growth stage companies that also need to raise investment capital - potentially even more so.

Investor Relations, ContentYour NameSeptember 10, 2020

Capital Mindset Insight