Is your company struggling to raise capital? Follow these steps to be more effective.

Success capital raise campaigns all share the same three elements:

Correct Positioning, a Compelling Message, and a Disciplined Process

GREAT PLAN = SUCCESS. WEAK PLAN = FAILURE.

Raising capital can be challenging. However, the good news is that great ideas paired with a great business can capture investor attention.

Many incorrectly believe that success is simply a strong rolodex. That is incorrect. The trick is a strong PLAN.

A successful capital raise campaign is systematic, programmatic and disciplined. It must encompass all of the elements of success: a focused target investor pipeline, a compelling narrative, an understandable and executable business model, strong product/market fit, robust customer engagement, a committed team effort, and detailed KPIs/metrics that measure progress.

If your product or service involves complexity - science, engineering, deep technology, or healthcare - then raising capital can be even MORE challenging. Businesses with these attributes are particularly challenging for investors to understand and underwrite. Many investors simply do not understand the value drivers of the business. Therefore, your capital raise message and strategy must be even stronger.

MOST COMPANIES FALL SHORT IN ONE OR ALL THREE CATEGORIES

Most companies believe that they have the correct positioning, a compelling message, and a disciplined process. From our experience, however, this is simply not the case.

Most Founders and CEOs have never been an investor. They have never evaluated a company with an ‘investor eye’. They simply do not understand how investors think, act, or evaluate a company.

This is where we come in. We have deep expertise in growth-stage investing and have experienced countless capital raise campaigns. We know what it takes to succeed.

WE CAN HELP YOUR COMPANY WITH ALL THREE CORE PHASES OF A CAPITAL RAISE

At Bennu Partners we focus on the three core elements of a successful capital raise: Correct Positioning, Compelling Messaging, and a Disciplined Process.

We work to help your growth-stage company perfect these elements - right from the start. There are several ways that we can customize a Program specific to the needs of your company. We can evaluate your company all all three elements, make recommendations, and work alongside you on all (or parts) of your capital raise campaign.

Get all three elements correct - and you will effectively engage the institutional investor community, and ultimately succeed in your capital raise campaign.

© Copyright 2023. Marc Patterson/Bennu Partners. All Rights Reserved.

We want world-changing companies and finds - like yours - to get funded. Just take a little time to connect with us. Click below to learn more, or simply send an email to Marc@BennuPartners.com to discuss your particular situation. We look forward to meeting you.

Featured
Scale-Stage Entrepreneurs Increasingly Must Navigate Both Venture Capital and Private Equity Expectations
Scale-Stage Entrepreneurs Increasingly Must Navigate Both Venture Capital and Private Equity Expectations

Challenging Funding Markets Precipitating a Change in Growth Strategy

To put it mildly, the last few years have been challenging ones for both the venture capital and private equity funding markets. Companies that raised capital in 2020 and 2021 often did so at a favorable valuation, and with the expectation that they could tap additional rounds of funding a year or so down the line. As we have all discovered, that has not necessarily been the case.

Read more...

Institutional Capital Raise Mistake #3 - Not Budgeting Enough Time for Success
Institutional Capital Raise Mistake #3 - Not Budgeting Enough Time for Success

The Third Biggest Capital Raise Mistake – Running out of time and money. Not budgeting the necessary time, talent, and resources to complete a successful funding round.

Regardless of the type of investor that you are targeting, most will move much slower than you prefer. In our experience, too many management teams have unrealistic expectations for the amount of time and effort needed to successfully complete a capital raise.

Read more…

Institutional Capital Raise Mistake #2 - Incorrect Positioning
Institutional Capital Raise Mistake #2 - Incorrect Positioning

The Second Biggest Capital Raise Mistake – Positioning your company incorrectly. Not understanding the needs, expectations, and goals of your target investor.

To run a successful capital raise process, the company narrative, positioning, message, and materials must be designed to meet the needs of the correct investor, with the correct expertise, at the correct investment stage.

Read more…

The #1 Capital Raise Mistake - Total Lack of Planning
The #1 Capital Raise Mistake - Total Lack of Planning

Save your company significant time and money – avoid the most common capital raise mistake.

Regardless of the product or industry, there is one significant mistake growth-stage entrepreneurs commonly make over and over again. This mistake leads to wasted meetings, wasted effort, wasted time, and most importantly wasted money. In extreme cases, it can lead to a failed capital raise or depressed company valuation.

Read more…

Need Funding? Answer These 3 Questions First - Who Needs It? Will They Pay for It? How Much Will They Pay?
Need Funding? Answer These 3 Questions First - Who Needs It? Will They Pay for It? How Much Will They Pay?

Finding great investors to fund your company can be a challenge. Businesses can be complex. However, if you want to really capture the attention of potential investors - be LASER focused on answering three vital questions. Who needs your product? Will they pay for it? How much will they pay?

Read more…

Your Name