Many first-time, seed stage founders simply do not understand what investors are looking for in an investment opportunity. This statement should not be too surprising. After all, starting a business is an entrepreneur’s specialty - not raising capital. However, this lack of understanding is often the reason why many seed-stage companies fail to secure funding.
Unfortunately, to add to the challenge, most early-stage investors are not very helpful. While they have very high expectations for first-time founders, many do not share what they are looking for, or offer actionable feedback that could help founders improve their chances of receiving capital. As a first-time founder, this is a tough spot to be in.
We understand the challenges and uncertainty that you currently face. Therefore, we created Capital Playbook. Playbook is a streamlined version of the capital strategy process that we use to guide growth-stage companies through institutional capital raises.
This is not a book - it is a highly-focused guide. Most early-stage founders we meet are far too busy to sit down to read a book about raising capital. Playbook sticks to the basics, because that is what you need to focus on right now. Each step in Playbook covers an essential element of your company.
Playbook details the questions investors will have about each crucial element of your company. Playbook helps you to understand the type of information that investors will want, why they want that information, and what type of data and metrics you can use to back up and strengthen your message.
Capital Playbook is organized in a fashion that can help you build an investor deck. However, it is meant to be more than that. Playbook is designed to be a step by step guide to help you and your team create a more ‘investable’ company in the eyes of the investor.
Success is not just about meeting more investors. The key to success in a capital raise is creating more meaningful engagement with each and every investor you meet. Playbook can help.
